During my internship at Universal Destinations & Experiences in Orlando, I worked as a Global UX/UI Experience Design Intern, focusing on personalization and audience engagement across digital platforms.
My work explored how user experience can support marketing strategies by connecting diverse audiences with experiences that feel relevant, engaging, and seamless.
During my internship at Universal, I was part of the Audience Development & Personalization team, where I contributed to shaping digital marketing strategies through UX/UI design.
My work focused on understanding different audience segments and analyzing business and page performance data, then translating these insights into tailored experiences that increase user engagement while supporting business goals.
This involved bridging user needs, storytelling, and marketing initiatives to create cohesive and meaningful digital journeys.
01
Storytelling-driven design drives both user engagement and business performance. I learned to align business goals with personalized user expectations to create emotionally engaging experiences and build long-term brand loyalty.
02
I learned that UX design plays a critical role in shaping long-term brand perception by translating brand strategy into scalable design decisions that support both marketing goals and future growth.
03
Working in a cross-functional environment taught me the importance of clear communication across design, marketing, product, strategy, and development teams.
Detailed project work cannot be publicly displayed.
Please feel free to reach out if you'd like to know more about my works at Universal :D
Full case studies available upon request.