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CropClan

Role User Research Lead & Product Designer

Time Mar 2025 – May 2025 (10 weeks)

Type Team Project

CropClan is a community platform that connects young adults through events and volunteer opportunities in local gardens. Through usability-driven design, it enhances connection and well-being while helping organizers build stronger, more sustainable communities.

CropClan — hero mockup

Problem

Young adults, particularly those focused on academics or new careers, often struggle to find time for meaningful and sustainable friendships. They may feel lonely and disconnected due to limited social interaction, work stress, and a lack of accessible, low-pressure environments that encourage connection and emotional fulfillment. Additionally, lack of access to local activity information, and low confidence in their knowledge, hindering meaningful connections.

HMW

  • Create accessible and supportive community experiences that help young adults build meaningful organic social connections.
  • Helps reduce stress and ensure long-term engagement, while addressing the challenge of limited time due to academic or career focus.
  • Use friendship and social networks as an incentive to inspire young adults to start community gardens.